Analytics
Turn Google Analytics data into decisions — advises your tracking setup, analyzes pasted GA4 reports anywhere, and pulls live GA4 data in code-capable tools. With comparison tables, anomaly detection and prioritized recommendations.
SKILL.md in the open agentskills.io standard — works directly in Claude, ChatGPT/Codex, Cursor, Copilot & more.
Analytics is an AI analytics skill that analyzes your Google Analytics 4 data and turns web, product and marketing numbers into clear actions. Three modes: advise tracking setup, analyze pasted GA4 exports/CSV/screenshots anywhere, or pull live GA4 data in code tools. Read-only, no PII.
What this skill does
- Clarifies source, period and key question first — one question per step, with clickable options (native selection UI where available).
- Three modes: (A) advise tracking setup · (B) analyze pasted exports/CSV/screenshots (anywhere) · (C) pull live GA4 data (in tools with code execution).
- Compares periods in Markdown tables with ▲/▼ and %, spots anomalies and cleanly distinguishes percent from percentage points.
- Surfaces top/bottom pages, traffic sources and conversion paths — and delivers 1–3 prioritized recommendations (finding → action → expected effect).
- Ships its own GA4 scripts (official library) for the live mode, with step-by-step setup.
Description
Analytics is a skill for web, product and marketing analytics — it turns your Google Analytics 4 data into clear actions: advises your tracking setup, analyzes pasted GA4 reports anywhere and pulls live GA4 data in code tools, read-only and with no PII. Instead of just showing numbers, this skill turns them into decisions — no vanity, but "what does this mean and what do we do now?". It works in three modes: (A) advises the measurement setup and tracking plan, (B) analyzes pasted exports, CSVs or dashboard screenshots — works in any chat — and (C) in tools with code execution, pulls real GA4 data via bundled scripts using the official Data API. It compares periods in tables, spots anomalies, surfaces top/bottom pages and traffic sources, and delivers prioritized, actionable recommendations. Tool-agnostic (GA4, Matomo, Plausible, Mixpanel, PostHog), read-only, no PII.
Examples
What it does not do
- Changes no GA/tracking configuration and builds no tracking into your site — it advises on it; your code/dev implements.
- Invents no numbers; without data it asks first.
- No PII, no personal-level data — aggregated analysis only; sends nothing to third parties.
- The live mode does not run in plain chat (no code runtime) — there it uses modes A/B.
Compatibility & tech
- Tested (internal)
- 4 scenarios
- Recommended runtime
- Modes A/B in any capable chat model; live mode (C) in tools with code execution (Claude Code, Cursor, Codex, Gemini CLI) with Python 3.10+ and a GA4 service account.
- Modes
- Advise tracking/setup (A) · Analyze pasted data (B) · Pull live GA4 (C) · Period comparison & anomalies
- Inputs
- A vague wish ("analyze my website") · A pasted GA4/tool export or CSV · A dashboard screenshot or numbers · A tracking-setup question
- Output format
- Guided question → TL;DR + comparison table (▲▼ %) → top/bottom & sources → anomalies → prioritized recommendations. In live mode it calls the bundled scripts.
- Subcategory
- Web & product analytics
- License
- Proprietär
Security profile
Runs entirely on your machine with your own AI — no external runtime, no running costs.
Contains executable code or runs actions/tools — take a quick look before using.
Accesses external sources / the network in normal use (e.g. live pages, search/data APIs).
What you get
- analytics-1.1.0/12 files
- .claude-plugin/marketplace.json
plugins/analytics/skills/analytics/12 files
- SKILL.md
- manifest.json
references/4 files
- analytics-checklist.md
- analytics-live-setup.md
- analytics-metrics-glossar.md
- analytics-tracking-guide.md
scripts/6 files
- .env.example
- _ga.py
- ga_compare.py
- ga_realtime.py
- ga_report.py
- requirements.txt
- .agents/skills/analytics/→ universal — same content (Codex, Cursor, Copilot, Gemini, Windsurf, Cline)
- LICENSE.txt
Installation
Also works as a chat prompt
No AI tool? Paste it into Claude, ChatGPT or Gemini and use the method right away.
You get the full method. Only 6 helper script(s) that automate parts of it run once installed.
Works best when your chat has web access.
Installing is the full version — it triggers automatically, runs its scripts and loads references as needed. As a chat prompt you drive the method by hand.
Unlock to copy the ready-to-paste prompt — then in “My Skills”.
Reviews
No reviews yet – be the first.
Note
Modes A/B need no setup and run in any chat. The live mode (C) needs a tool with code execution, Python 3.10+ and a GA4 service account (one-time setup, see bundled guide).
Changelog
- v1.1.022.06.2026Platform-native output: now actively uses your platform's native formatting — tables, checklists, code blocks and clickable/button options, with a numbered fallback on non-interactive platforms. Plus internal metadata that prepares the upcoming agent builder.
- v1.0.018.06.2026First release: hybrid analytics skill (A advice · B data analysis anywhere · C live GA4 via bundled scripts), period comparison in tables, anomaly hints, prioritized recommendations; references (metrics glossary/tracking guide/live setup/checklist), own GA4 scripts against the official library, internal evals. Read-only, no PII.
Frequently asked questions
What does Analytics do?
Analytics is an AI analytics skill that analyzes your Google Analytics 4 data and turns web, product and marketing numbers into clear actions. Three modes: advise tracking setup, analyze pasted GA4 exports/CSV/screenshots anywhere, or pull live GA4 data in code tools. Read-only, no PII.
How do I analyze my Google Analytics data properly?
Analytics reads your web, product and marketing numbers and turns them into clear actions — with period comparison tables, detected anomalies and prioritized recommendations. You can paste GA4 exports, CSVs or screenshots, or pull live GA4 data in code tools.
How do I set up GA4 tracking correctly?
Analytics has a dedicated mode to advise your tracking setup, so you capture the right events and conversions cleanly from the start. That helps you avoid gaps and mismeasurements before they distort your reporting.
Can I analyze GA4 data directly in chat?
Yes — in tools with code execution, Analytics pulls live GA4 data via the official Data API and analyzes it directly. Elsewhere you paste your GA4 export and it analyzes that; access is read-only and with no personally identifiable information (PII).
How do I find out why my traffic or conversions suddenly dropped?
Analytics detects anomalies in your data and explains them in context instead of leaving you alone with raw numbers. You get prioritized recommendations on what to investigate and fix next.
Which AI tools does Analytics work with?
Claude (Projects & system prompt) · ChatGPT (custom GPT & custom instructions) · Any LLM (paste-in)
How do I use Analytics?
Analytics is a SKILL.md in the open agentskills.io standard: install it with one command (npx) or download it and add it to your AI tool — Claude (Projects), ChatGPT (Custom GPT), Cursor, Copilot, Gemini CLI and more. No code needed.