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Marketing Skill

SEO + GEO Briefing

An SEO content brief that ranks on Google AND gets cited by AI — SEO + GEO in one.

SEO BriefingGEOAEOGenerative Engine OptimizationAnswer Engine OptimizationAI SEOLLMOContent BriefSearch intentSEOKeywordSERPContent outlineOutlinePeople Also AskPAAMeta TitleMeta DescriptionSchema MarkupFAQ-SchemaAI OverviewFeatured SnippetChatGPT SEOPerplexityAI visibilityE-E-A-TContent-GapTopic clusterKeyword cannibalizationSuccess metricsOn-Page SEOContent Marketing
Free
0 ↓ 0 v2.4.0 Updated 22.06.2026 by skills-for-ai

SKILL.md in the open agentskills.io standard — works directly in Claude, ChatGPT/Codex, Cursor, Copilot & more.

SEO + GEO Briefing is an AI skill that turns a keyword into an SEO content brief built to rank on Google AND get cited in AI answers (ChatGPT, Perplexity, AI Overviews) — SEO + GEO/AEO in one: search intent, outline, answer-first block, meta tags, content gap and schema markup.

What this skill does

  • Determines search intent and the right content format
  • Full H2/H3 outline with a target word count per section
  • PAA questions, terms & entities (topical coverage)
  • Meta title (several variants) and meta description
  • GEO/AEO: answer-first block, evidence/quotes, query fan-out, entity authority
  • Content gap of the top 10 + a clear winning angle
  • Internal links, schema markup (FAQ/HowTo/Article), E-E-A-T signals
  • Ingests SEO tool exports (Ahrefs/Semrush) for real search volumes
  • Inventory/cannibalization check & market/language profile (DE/AT/CH vs. US/UK)
  • Success metrics: target position, queries to watch and AI citations
  • Uses an available web tool for the live SERP (instead of stale training data)
  • Then offers article copy, JSON-LD schema, a topic cluster or a GEO quick-check

Description

SEO + GEO Briefing is a skill for content briefs that rank on Google and get cited by AI — from one keyword it builds search intent, outline, answer-first block, meta tags, content gap and schema markup in one go. Turns a keyword into a complete, actionable content brief that lets an article serve search intent better than the top 10 — while getting cited as a source by AI answer engines. SEO layer: search intent + format, topic/entity coverage, full H2/H3 outline with target word counts, PAA questions, meta variants, internal links, schema and E-E-A-T. GEO/AEO layer: answer-first block, stats/expert quotes to include, query fan-out and entity authority for AI recognition. Pro discipline: ingests SEO tool exports (Ahrefs/Semrush) for real volumes, checks keyword cannibalization, accounts for market/language profile, and delivers success metrics (target position, queries, AI citations). Won't invent search volumes and won't promise guaranteed AI citation.

Examples

Keyword → SEO+GEO brief
'is a heat pump worth it', DE, homeowners
You July 17, 2026
SEO + GEO Briefing

Search intent: informational — guide format, not a product push.

Outline (excerpt):

  • Answer-first: "With average insulation, a heat pump usually pays off in X years."
  • When is it worth it? (insulation, flow temperature, electricity tariff)
  • Costs, subsidies, payback
  • FAQ with FAQPage schema

For AI citations: clear entities, sourced numbers with references.

Content gap: competitors skip "old building, no renovation" → own section.

Success metrics: top-10 ranking, AI citation frequency, time on page.

With Ahrefs export
ahrefs-export.csv + keyword “heat pump”
You July 17, 2026
SEO + GEO Briefing

Data basis: Ahrefs CSV used as-is — no estimated numbers.

Outline weighted by real demand:

  • "heat pump cost" (8,100/mo, KD 34) → own H2, high priority
  • "heat pump subsidy" (2,900/mo, KD 21) → H2 with overview
  • "heat pump old building" (1,300/mo, KD 28) → H3

Cannibalization: you already rank with /guide/heating for two of these — treat the brief as a complement, not a competing URL. Interlink.

GEO quick-check
article-draft.md (~1,200 words) — “GEO check?”
You July 17, 2026
SEO + GEO Briefing

AI citability: 6/10 — solid text, but too buried for answer engines.

Concrete improvements:

  • Answer-first: core statement in the first two sentences, not paragraph 4.
  • Evidence: three claims without a source — add study/date (AIs prefer to cite sourced facts).
  • Entity clarity: "the device" → name it; define terms once.

Quick win: TL;DR box on top + FAQ at the bottom → biggest lever for citations.

1 / 3

What it does not do

  • Won't invent search volumes, difficulty or ranking numbers
  • Won't promise guaranteed AI citation
  • Won't write the article unprompted (it's a brief)
  • No technical SEO audit, no link building
  • No outdated tactics (keyword stuffing etc.)

Compatibility & tech

Claude (Projects & system prompt)ChatGPT (Custom GPT & custom instructions)Any LLMOptional: with a web/search tool for the live SERP
Tested (internal)
3 scenarios
Recommended runtime
Strongest available model; for the live SERP, a model with a web/search tool.
Modes
New article · Article refresh
Inputs
Keyword · SERP data · Competitor URLs · SEO tool export (CSV)
Output format
Markdown brief (intent, outline, meta, PAA, GEO/AEO, schema, content gap, success metrics)
Subcategory
Content SEO & GEO / editorial
License
Proprietär

Security profile

Local

Runs entirely on your machine with your own AI — no external runtime, no running costs.

Instruction-only

Only instructions, templates and references — no executable scripts.

Network access

Accesses external sources / the network in normal use (e.g. live pages, search/data APIs).

What do these badges mean? →

What you get

  • seo-briefing-2.4.0/3 files
    • .claude-plugin/marketplace.json
    • plugins/seo-briefing/skills/seo-briefing/3 files
      • SKILL.md
      • manifest.json
      • references/1 file
        • schema-and-templates.md
    • .agents/skills/seo-briefing/→ universal — same content (Codex, Cursor, Copilot, Gemini, Windsurf, Cline)
    • LICENSE.txt

Installation

After unlocking, you install with a single command — it auto-detects your AI tool.

Runs inClaude CodeGitHub CopilotGemini CLICursorCodex CLIWindsurfCline

Also works as a chat prompt

Full in chat

No AI tool? Paste it into Claude, ChatGPT or Gemini and use the method right away.

This skill ships no scripts, so the prompt carries its full method.

Works best when your chat has web access.

Installing is the full version — it triggers automatically, runs its scripts and loads references as needed. As a chat prompt you drive the method by hand.

Unlock to copy the ready-to-paste prompt — then in “My Skills”.

Reviews

No reviews yet – be the first.

Note

For real search volumes/difficulty, add an SEO tool (Ahrefs/Semrush) or paste the export; with a web tool the skill reads the live SERP. AI visibility is only approximately measurable.

Changelog

  • v2.4.022.06.2026Platform-native output: now actively uses your platform's native formatting — tables, checklists, code blocks and clickable/button options, with a numbered fallback on non-interactive platforms. Plus internal metadata that prepares the upcoming agent builder.
  • v2.3.018.06.2026Reworked to the AUTHORING v2 standard: realistic input/answer examples (incl. a calibration case), copy checklist(s) and internal evals; cross-references added.
  • v2.2.018.06.2026Added references/schema-and-templates.md: deeper detail reference via progressive disclosure; SKILL.md stays lean.
  • v2.1.010.06.2026SEO tool export ingestion, cannibalization check, market/language profile, success metrics (SEO + AI citations), web-tool-first discipline.
  • v2.0.010.06.2026Combined GEO/AEO layer: answer-first, citability, query fan-out, entity authority, GEO quick-check.
  • v1.0.010.06.2026Intent-first SEO brief with entity coverage, snippet optimization, schema, content gap, follow-up menu; no invented metrics.

Frequently asked questions

What does SEO + GEO Briefing do?

SEO + GEO Briefing is an AI skill that turns a keyword into an SEO content brief built to rank on Google AND get cited in AI answers (ChatGPT, Perplexity, AI Overviews) — SEO + GEO/AEO in one: search intent, outline, answer-first block, meta tags, content gap and schema markup.

What is GEO (Generative Engine Optimization)?

GEO means optimizing content so it not only ranks on Google but also gets cited in AI answers from ChatGPT, Perplexity and Google AI Overviews. SEO + GEO Briefing covers both in a single content brief — with an answer-first block and a citable structure.

How do I write an SEO content brief?

A good content brief clarifies search intent and delivers an outline, meta tag variants and content gaps. SEO + GEO Briefing builds exactly that from a single keyword — ready to hand off to a writer or an AI.

How do I get my content cited in ChatGPT and Perplexity answers?

AI answer engines prefer clear, well-structured passages that answer the question directly. SEO + GEO Briefing plans an answer-first block and matching schema markup so your content becomes citable.

What is the difference between SEO and GEO?

SEO targets rankings in classic Google search; GEO/AEO targets citations in AI answers. SEO + GEO Briefing combines both goals in one content brief instead of treating them separately.

Which AI tools does SEO + GEO Briefing work with?

Claude (Projects & system prompt) · ChatGPT (Custom GPT & custom instructions) · Any LLM · Optional: with a web/search tool for the live SERP

How do I use SEO + GEO Briefing?

SEO + GEO Briefing is a SKILL.md in the open agentskills.io standard: install it with one command (npx) or download it and add it to your AI tool — Claude (Projects), ChatGPT (Custom GPT), Cursor, Copilot, Gemini CLI and more. No code needed.