Newsletter Forge

What this skill does

• Turns a topic into a complete, ready-to-send issue (subject, preheader, structure, draft, CTA)
• Delivers 6–8 subject-line variants in different angles + a recommendation of which two to A/B test
• Writes a preheader that complements the subject instead of repeating it (~30–90 chars)
• Puts the reader benefit in the first lines — no hollow superlatives, claims concrete & verifiable
• One clear, action- & benefit-driven primary CTA; everything in the copy leads there
• Knows common newsletter types and copy frameworks (AIDA, PAS, BAB, benefit before feature)
• Scannable & mobile-first; consistent brand voice
• Best-practice self-check: mobile length, spam triggers, unsubscribe link/imprint/GDPR
• Thinks measurable: optimizes for clicks/conversion instead of skewed open rates (Apple MPP)
• Builds series/sequences on request (welcome, launch) or reusable templates
• Topic & angle workshop: sharpens the core idea, reader benefit, timely hook and content pillars from a rough keyword (the topic has a say)
• A type-specific approach per newsletter kind (goal, tone, structure, pitfall) instead of one-size-fits-all — incl. welcome as a 3–5-part sequence and 80/20 value-over-promotion

Description

Newsletter Forge is a skill for writing newsletters — from a single topic it writes a send-ready email with multiple subject-line variants, preview text, a scannable layout, and a benefit-driven CTA. A comprehensive, benefit-driven newsletter skill that doesn't advertise with fluff but makes the value visible. In one pass it produces a ready-to-send issue: 6–8 subject-line variants across different angles (benefit/outcome, curiosity gap, question, how-to/number, plain talk, optional personalization) with a length hint and a recommendation of which two to A/B test; a preheader that complements the subject instead of repeating it; a clear structure (hook → benefit → proof → CTA); the full, scannable draft in a direct tone and brand voice; one primary, action- and benefit-driven call-to-action; and a best-practice self-check. It knows the common newsletter types (editorial/story, curated digest, product/announcement, promo/offer, welcome/onboarding, re-engagement, event/invite) and proven copy frameworks (AIDA, PAS, BAB, benefit before feature, one idea per email). Best practices built in: subject ≤ ~40 chars with the hook in the first words, subject+preheader as a duo, mobile-first and scannable, honest subjects without clickbait/spam triggers (protects deliverability), unsubscribe link/sender/imprint/GDPR considered and — because open rates are skewed since Apple Mail Privacy Protection — optimization for clicks/conversion instead of opens. Invents nothing (placeholders instead of made-up numbers/discounts/testimonials) and sends nothing (your ESP handles delivery). Synergy: strategy via the SEO+GEO Briefing and the Audience Architect, A/B analysis via the A/B Test Auditor.

Examples

What it does not do

• Invents no numbers, discounts, testimonials or dates (placeholders instead of claims)
• Writes no clickbait/spam subjects and no misleading urgency
• Sends nothing — delivery runs through your ESP
• Doesn't replace legal review (GDPR/imprint are hints)
• No empty ad fluff — the benefit must come through concretely

Compatibility & tech

Tested (internal)

3 scenarios

Recommended runtime

Strongest available model for nuanced, on-brand copy; optionally with web access for timely hooks.

Modes

Full issue · Topic & angle workshop · Subject-line workshop · Structure/outline · Edit/optimize · Series/sequence · Reusable template

Inputs

Topic/story · Bullet points · Existing newsletter draft · optional: goal, audience, type, brand voice, CTA/link

Output format

Full issue: subject-line variants (A/B) + preheader + sender, structure, full draft with CTA and optional P.S., best-practice self-check

Subcategory

Email marketing

License

Proprietär

Security profile

What you get

• newsletter-forge-1.3.0/2 files
  • .claude-plugin/marketplace.json
  • plugins/newsletter-forge/skills/newsletter-forge/2 files

    • SKILL.md
    • manifest.json
  • .agents/skills/newsletter-forge/→ universal — same content (Codex, Cursor, Copilot, Gemini, Windsurf, Cline)
  • LICENSE.txt

Installation

Also works as a chat prompt

Note

Best with a topic, goal (one action), audience, newsletter type and brand voice; without these the skill asks briefly or works with clearly flagged placeholders.

Changelog

• v1.3.022.06.2026Platform-native output: now actively uses your platform's native formatting — tables, checklists, code blocks and clickable/button options, with a numbered fallback on non-interactive platforms. Plus internal metadata that prepares the upcoming agent builder.
• v1.2.018.06.2026Reworked to the AUTHORING v2 standard: realistic input/answer examples (incl. a calibration case), copy checklist(s) and internal evals; cross-references added.
• v1.1.010.06.2026Extended from research & testing: topic/angle workshop (core idea, reader benefit, timely hook, content pillars); a dedicated approach per newsletter type (goal/tone/structure/pitfall); welcome as a 3–5-part sequence, 80/20 value-over-promotion, segmentation & a fixed cadence.
• v1.0.010.06.2026Comprehensive, benefit-driven newsletter skill: a complete issue from a topic (subject variants + preheader, structure, draft, CTA, self-check), newsletter types, copy frameworks (AIDA/PAS/BAB), best practices (mobile ≤40 chars, subject+preheader duo, honest subjects, deliverability, GDPR, optimize for clicks/conversion over opens), series & templates; invents nothing, sends nothing.

Frequently asked questions